In just the three years after launching Keeleco we have recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production). 70% of the entire Keel Toys collection is made from 100% recycled materials, this allows us to now offer our business partners the most complete sustainable soft toy collection in the marketplace today. The range includes Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World!.

Product Safety

Keel Toys Ltd is committed to supplying beautiful soft toys to the consumer and toy safety is of paramount importance to us.

The European Toy Safety Directive 2009/48/EC covering “Products designed or intended, whether or not exclusively, for use in play by children under 14 years of age” comes into force on 20th July 2011. Key requirements include the reduction of tolerable limits or banning of certain substances, conformity of series production and traceability; we are confident our toys conform to these standards.

Our products are subjected to stringent testing, fully complying with: –
• EN71-1 Mechanical properties of toys
• EN71-2 Flammability of toys
• EN71-3 Heavy metal content of toys
• EN71-9 Organic Substances
• Azo colourants directive 2004/21/EC
• Cadmium content directive 91/338/EEC

We independently test in KOLAS or HKLAS accredited laboratories and valid test certificates and technical data files are freely available.